Facebook Marketplace car listing checklist for sales reps.

1. Confirm the inventory source

• I am using the live public page for one specific vehicle.
• The VIN or stock number matches the vehicle I intend to promote.
• The vehicle is available, and I am authorized to advertise it.
• I have followed my dealership’s current advertising policy.

2. Verify the vehicle facts

• Year, make, model, and trim match the live dealership page.
• Price and mileage are current at the time of posting.
• Condition, body style, transmission, drivetrain, and fuel type are accurate.
• Exterior and interior colors are confirmed rather than guessed from a photo.
• VIN, stock number, and dealership location are correct when included.
• Every feature mentioned belongs to this exact vehicle.

3. Review the photo gallery

• The first photo clearly shows the actual vehicle.
• Exterior, interior, dashboard, cargo, wheel, and key feature views are included when available.
• Every photo belongs to the same VIN or stock number.
• Duplicate, blurry, placeholder, and unrelated photos are removed.
• Dealership logos, website banners, and navigation graphics are not being used as vehicle photos.
• The gallery order tells a clear visual story of the vehicle.

4. Check the sales copy

• The opening clearly identifies the vehicle and its strongest verified details.
• The description is readable, specific, and free of unsupported claims.
• My name, dealership, location, and approved contact method are included.
• The call-to-action tells the customer what to do next.
• Any required dealership disclaimer is included.
• The description does not promise availability, approval, or pricing that I cannot guarantee.

5. Complete the final Marketplace review

• I compared every visible Marketplace field with the live dealership page.
• The listing does not contain information from another vehicle.
• The current price, mileage, condition, colors, and trim are correct.
• The photos loaded successfully and appear in the intended order.
• I am satisfied that the listing is accurate before clicking Post.

6. Maintain the listing after posting

• I have a plan to respond promptly to customer messages.
• I will reconfirm availability before making promises to a buyer.
• I will update or remove the listing when the vehicle’s status changes.

Use the checklist with an assisted workflow

AutoRep HQ’s listing assistant can prepare available dealership vehicle facts, personalized sales copy, and up to 20 gallery photos. You can then use this checklist to review the draft before posting manually.